Jewellery retailers will shine with an EPoS system behind the scenes.

Jewellery retail EPoS systems offer such features as :

Sales team

• Point of sale

As jewellery retailers deal with a variety of items, such as new or second hand, repair or alteration, as well as part exchange or deposit made products, the EPoS system is set up to record detailed product descriptions. Price for sale and insurance purposes, size and material matrices, and complementary and matching items can all be accurately recorded.

• Sales commission

As jewellery stores carry some very expensive products and staff are often on performance related pay, EPoS systems are a useful tool for tracking sales commission. Commission levels per product type can be recorded into the system and applied to the sales figures of each member of staff.

Management team

• Reordering

An EPoS system tells retailers which items need to be reordered simply by tracking sales figures, and placing or flagging orders according to product counts that the retailer can set. Jewellers can also trial a new supplier and see how much revenue is being generated before deciding to place another order.

• Stock management

Live figures of one or all branches, and across all sales channels make stock management so much easier and more cost effective for jewellery retailers. Keeping an eye on stock levels means jewellers can reduce spend on products by ordering more frequently and in smaller quantities.

• Reports

Retailers can take advantage of an EPoS system’s intuitive reporting tool that can analyse all areas of business such as staffing levels, transaction patterns, best selling products and sales by person. Repairs, alterations, customer deposits and special orders are also easy to track.

Marketing team

• Customer relationship management (CRM)

As well as in depth product information, an EPoS system can hold accurate customer data. Sales history, feedback, birthdays, email addresses and mobile phone numbers can be collected by staff at the point of sale and be utilised in a number of ways: identifying the best customers, anticipating market demands, and creating marketing campaigns.

• Loyalty programme

Working with the CRM tool retailers can build strong customer loyalty programmes to help improve relations, basket size, frequency of sales and ultimately profit levels. The programme can run across all channels and enable customers to collate points and receive discounts or special offers at predetermined times.

• Multiple sales channels

Jewellers can run several sales channels, like in-store, ecommerce and mail order, seamlessly through an EPoS system. Reports, stock, loyalty and product data can all be managed individually by channel or as one complete unit.

Benefits include :

• Improved staff relations

EPoS systems can help with the little things that actually make a big difference overall. For example, taking note of a report on a particularly successful sale by a staff member and following this up by congratulating them on it, can help boost staff morale.

• Useful management tool

Access to live and reliable information through reports gives retailers the added guidance and support they need to effectively manage and make improved business decisions.

• Accurate stock visibility

EPoS systems have been known to reduce stock holding levels by 10% or 15%, which in turn increases the retailer’s cash flow as they are only bringing in what they know will go out.

• Automated processes

Gone are the tedious days of manually handling processes like sales and stock counting and the submission to head office. EPoS systems have evolved this process so that it is automated, fast and accurate.

• More time for customers

With the art of automation comes much more free time for staff, that can be redirected to the customers. Retailers can expect more time to focus on customer needs, speedier service times and happier shoppers.