EPoS gives British Red Cross a full trading picture

When the British Red Cross (BRC) reviewed its retail operation in a bid to benefit from more cost-effective opportunities such as the reclaiming of Gift Aid on donations, it became apparent that the answer was to invest in a new electronic-point-of-sale (EPoS) system.

The telephone, fax and electronic till that BRC was currently using could not support the charity with the sales and management information as well as communication levels that it needed to move the business forward. Mike Picken

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