EPoS makes you money!

Archive / February, 2014

Where and when should retailers invest in technology?

E-retailing is not just about filling a store with technology or investing in online shopping websites, apps and other marketing techniques. The challenge is to understand what technology will work best for customers and how to complete a sale from order to supply as seamlessly as possible.

For example, supermarket chain Kroger has recently installed infrared cameras that detect body heat, which help determine the number of lanes to open. While Walmart has updated its app to change from an external

[Read more...]

Should retailers use Pinterest?

Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical.

However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting and organising things you love, is gaining interest. It is now considered the most likely network to drive spontaneous purchasing and is an especially popular driver of in-store

[Read more...]

Argos trials special offer app

Argos is testing its new special offer app in store accessible through mobile devices. The app will be promoted and delivered by tap points in store that contain a code.

Shoppers will be able to download the app by scanning the code with a phone or tablet using near field communication (NFC) technology. Once scanned, customers will have access to Argos’ latest offers.

Argos head of publications and new media Dominic Pemberton said: “By using NFC we hope to encourage app downloads, increase mobile

[Read more...]

Banks support mobile payments

Several major banks have made promising steps toward the future of mobile payments by supporting Zapp, a mobile payment company. The new payment method is said to replace the need for multiple digital wallets, long card numbers, new passwords and usernames to remember.

HSBC, First direct, Nationwide, Santander and Metro Bank will offer Zapp mobile payments to their customers, which is said to add value to both the consumers and the economy.

Peter Keenan, Chief Executive of Zapp, said, “I am truly

[Read more...]

logo

Save money and boost your bottom line
with fast, secure, EPoS technology for retail & hospitality

© Copyright 2012 EPoS.co.uk All Rights Reserved | Privacy Policy