Archive / March, 2014

Is mobile gluing omni-channel together?

Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool.

It plays a particularly relevant role within omni-channel retailing that engages the consumer through convenience and loyalty to achieve an enhanced shopping experience. A few technological issues are currently preventing mobile from achieving its full potential

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Mind the omni-channel commerce gap

Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company.

According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way.

The study, ‘Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap’, conducted by Forrester Consulting

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Shopping centre pushes Beacon marketing

Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology.

Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via blue tooth.

TagPoints, the Brighton based start-up company who developed the technology linked its Tag-Beacon to the Centre’s SmartRewards loyalty programme. Along with

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Monsoon Accessorize to provide true multi-channel shopping

Monsoon Accessorize has launched a new mobile electronic-point-of-sale system with the use of iPads. The solution aims to provide a true multi-channel environment that makes it easy to engage with customers while keeping the transactional process as simple as possible.

Store’ staff use the iPads to show customers the retailer’s extended product range, to locate stock, and to complete a sale on the spot using a wireless Chip and PIN device.

Pete Byrne, Head of IT Monsoon: “We want to ensure

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Success follows Shoe Zone’s multi-channel focus

A multi-channel focus has seen Shoe Zone, the value footwear retailer boost its sales and profits. Online ordering in store, kiosks, web exclusives and improved payment options are responsible for the rise.

Pre-tax profit increased 12.3% to £9.5m in the 53 weeks to 5 October 2013, when turnover was up 2.4% to £193.9m.

The retailer introduced online ordering to its 550 stores which is managed by the staff on behalf of the customers, and twelve stores saw kiosks installed to enable the browsing

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