Archive / March, 2014

Customers create their own digital experience

Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves.

85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a mobile in hand, they are taking it upon themselves to deliver the digital aspects of shopping that they expect.

Almost half of those surveyed want to use their phone to get more

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Raising the roof and sales with EPoS run promotions

The Litten Tree, a bar in Hereford saw its night’s taking go from £800 to over £2500 with The Exchange.

This fun and interactive tool has been recognised by hospitality businesses globally for engaging customers, encouraging them to extend their visit, return week after week, and increase their spend per head.

Paul Neades, General Manager, Litten Tree Hereford, part of the Stonegate Pub Company tells of his experience.

Attracting cliental

“We started The Exchange on a Thursday here in Hereford

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The Exchange – Is this the ultimate sales tool for retailers?

Here’s a fun promotional product that’s creating many a lively night in pubs, bars and clubs across the globe, that may well work for retailers too. It’s called The Exchange from JPD Worldwide and reports to be an unrivalled tool for driving sales and changing customer buying behaviour by turning it into a drinks-based stock exchange for a night.

Vendors running the system are finding that approximately 90% of sales on the night are made up of featured products and that gross profit is unaffected

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Retailers must react to mobile device sales

It’s do or die, for retailers yet to embrace a mobile version of their website.

The adoption of m-retail is growing so fast that one in three of all UK online sales are now made on a mobile device.

Tablets account for the majority of sales with smart phones taking more of a back seat. However, mobile devices are now delivering almost half of all website traffic, with the clothing websites reaching tipping point by receiving over half of their visits from m-devices.

Moss Bros recently saw the relevance

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Tesco’s ‘futuristic multichannel journey’ for 2014

A digital wallet, Scan as you Shop Mobile, Clubcard check-in and Clubcard voucher prompting, are all to be a part of Tesco’s ‘futuristic multichannel journey’ for 2014.

The services will complement the retailer’s growing digital portfolio that already includes a magazine app, one-touch add-to-basket function and Click & Collect.

Robin Terrell, group multichannel director, told a group of investors yesterday: “In 2014 these futuristic multichannel journeys are going to be a reality

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