Mobile, mobile, mobile, whether it’s for commerce, browsing, personalised offers or pre-ordering, it can all be managed by a mobile technology these days.

Take Birds Eye the food brand, for example, it has stepped across to the restaurant sector recently via a pop-up eatery and it has put mobile technology at its core. As part of a social commerce project, the food brand is using mobile devices to interact with visitors about their meal. Diners at the restaurant use the mobile technology to pay

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