Is mobile the high street’s secret weapon?
Rumour has it that mobile could be on the verge of helping the high street to take back the top spot when it comes to preferred retail experiences. Many in the industry are arguing that while mobile is growing fast, with sales doubling in 2013 to £3bn according to Consultancy Capgemini, stores on the high street should embrace the technology and use it to their advantage, rather than panic.
Alan Gabbay, founder of local product finder app Udozi, believes that brick and mortar stores still have