Mobile shopping, convenient for customer and store
Product information, price comparisons, social network reviews, e-vouchers, and payments. These are just some of the consumer-based offerings that smart phone and tablets can keep customers engaged with on behalf of retailers.
With smartphones now an everyday item for most people, retailers are catching on to the fact that without mobile technology they are in danger of losing business and bringing in less sales.
Importantly new research has shown that mobile alone is not enough, and that retailers