Archive / 2014

Interactive changing rooms – coming soon

A connected changing room concept is to be launched by Microsoft and Accenture.

Currently live in the US, the fitting rooms which detect the products a customer tries on, are soon to hit British retailers.

Brendan Mislin, senior manager at Accenture, told Retail Week that the technology is currently being used exclusively by US department store Kohl’s, and they are keen to get started in the UK. “We’re in talks with some nice, big UK retailers. I can’t name any names yet, and I don’t have

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Is mobile gluing omni-channel together?

Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool.

It plays a particularly relevant role within omni-channel retailing that engages the consumer through convenience and loyalty to achieve an enhanced shopping experience. A few technological issues are currently preventing mobile from achieving its full potential

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Mind the omni-channel commerce gap

Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company.

According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way.

The study, ‘Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap’, conducted by Forrester Consulting

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Shopping centre pushes Beacon marketing

Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology.

Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via blue tooth.

TagPoints, the Brighton based start-up company who developed the technology linked its Tag-Beacon to the Centre’s SmartRewards loyalty programme. Along with

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