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Archive / 2014

Should retailers use Pinterest?

Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical.

However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting and organising things you love, is gaining interest. It is now considered the most likely network to drive spontaneous purchasing and is an especially popular driver of in-store

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Argos trials special offer app

Argos is testing its new special offer app in store accessible through mobile devices. The app will be promoted and delivered by tap points in store that contain a code.

Shoppers will be able to download the app by scanning the code with a phone or tablet using near field communication (NFC) technology. Once scanned, customers will have access to Argos’ latest offers.

Argos head of publications and new media Dominic Pemberton said: “By using NFC we hope to encourage app downloads, increase mobile

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Banks support mobile payments

Several major banks have made promising steps toward the future of mobile payments by supporting Zapp, a mobile payment company. The new payment method is said to replace the need for multiple digital wallets, long card numbers, new passwords and usernames to remember.

HSBC, First direct, Nationwide, Santander and Metro Bank will offer Zapp mobile payments to their customers, which is said to add value to both the consumers and the economy.

Peter Keenan, Chief Executive of Zapp, said, “I am truly

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Amazon shares ambitious technology news

In a bid to access more customer data and associate itself with physical stores, Amazon.com Inc. has announced plans to move its Kindle tablets in store. The tablets will be used as a type of check-out system at brick-and-mortar retail stores and are expected to be in high streets this summer 2014.

Amazon executives told an internal briefing in the US that the e-retailer would give merchants Kindle tablets and credit-card readers, as well as talks of website development and data analysis. The project

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Self-checkouts linked to thefts in store

While the introduction of self service technology has given retailers freedom to focus their staffs’ attention elsewhere and save money, it is also now linked to theft.

The presence of the electronic-point-of-sale (EPoS) checkout itself isn’t encouraging theft, so much as frustration by shoppers who struggle to process their shopping through them, a survey by VoucherCodesPro.co.uk reports.

More than £1.6 billion worth of items are stolen from supermarkets every year, equaling an average of

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