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Investing in online is now a necessity

Retailers are becoming increasingly aware of the, need to and benefit of, developing app and mobile versions of their websites in order to reach more shoppers, more often.

IGD predicts that the online channel is set to more than double in value over the next five years. Investing in this market is therefore a necessity rather than a nice to do.

Young families and C2 shoppers are boosting online tablet grocery sales, says IGD Shopper Vista, the consumer goods research group. Whereas just over a year

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Who’s playing the mobile payments game?

Retail is one of six markets currently competing in the mobile payments game. Financial institutions, Wireless network providers, Mobile payment services, Traditional payment services and Device makers, join Retailers to make up the six players.

According to Appinions Inc. a Manhattan-based startup that provides influence-marketing services, Apple is in the top spot as reported by its Digital Mobile Payments Influence Study. We may well see a mobile wallet from Apple in the next month or so, in

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Multi-channel needs store, online and mobile

A three-tiered approach to convenient shopping – store, online and mobile, is being flagged as the successful mix for a multi-channel business looking for competitive edge. Store retailers may not be seeing vast growth right now, but apparently they are more likely to stay on top of online sales that are currently growing, and mobile is driving sales in this area up and onwards.

“Whilst online retail sales will be up by around 14% year-on-year, store-based retailers will account for the

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Carphone Warehouse goes digital in store

Carphone Warehouse, the phone retailer, is going digital with its new look stores. The digital format will be seen across 200 of its 771 stores within the next few months. The digital design is said to create a simplified and slick customer experience through technology.

Speaking at one of the revamped stores in London’s Brent Cross, Carphone Warehouse marketing director Julian Diment told Retail Week: “This has allowed us to bring the excitement and energy of smartphones to life through a

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Mobile shopping, convenient for customer and store

Product information, price comparisons, social network reviews, e-vouchers, and payments. These are just some of the consumer-based offerings that smart phone and tablets can keep customers engaged with on behalf of retailers.

With smartphones now an everyday item for most people, retailers are catching on to the fact that without mobile technology they are in danger of losing business and bringing in less sales.

Importantly new research has shown that mobile alone is not enough, and that retailers

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