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Shopping environments use technology to support retailers

Regent Street, London, is driving footfall into its local stores using the latest consumer facing technologies. Potential customers will be targeted using a combination of mobile, beacon and app based technology.

Owned by the Crown Estate, Regent Street is one of several shopping environments to use the technologies to boost interaction with local people and tourists to help them plan their visits and discover new brands.

In this case, an app will use beacon technology to send promotions and useful

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What can an interactive table do for your business?

Interactive tables aren’t in every customer-facing environment yet, but they are certainly becoming more popular among retail and hospitality businesses that are looking to take a more multi-channel approach.

The tables are typically large touch screens that are wifi connected and they are displayed in busy footfall areas to provide added service to customers. This may simply be a case of product/store information or a form of electronic point of sale through self-service ordering. The majority

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Amazon Fire – the future of shopping?

Amazon has pushed the boundaries of shopping one step further, yet again, with the launch of its first smartphone, Amazon Fire.

The device is capable of recognising thousands of actual everyday items, through visuals or printed text, that people may want to buy and presenting a purchase option via the Amazon website. Users simply scan the item and wait to be directed to it online where it will be presented on screen in 3D.

In addition Amazon Fire can scan moving visuals like movies and TV programmes

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Retailers awarded for their digital innovations

Interactive digital walls, digital catalogues and e-receipts have been recognised at the Retail Week Technology Awards 2014 as brilliant technology projects in retail.

Thomson, holiday design store, won ‘Digital store of the year’ with its external mood wall that aims to get passers-by in the holiday mood and an interactive map that allows shop visitors to explore the world as they look for a holiday destination. An interactive table also guides customers on hotels and offers a ‘mood’ image

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Hotel chains expand digital offering to customers

The GLH Hotels Management Group has introduced an ‘out of home’ digital technology solution to its Guoman and Thistle hotel chains.

Corporate and leisure guests will use the service to access the internet and social media, and personal digital and Microsoft Office files as well as for printing requirements. GLH Hotels Management Group expects the tool to be particularly useful to guests’ for work based presentations, boarding passes, rail and theatre tickets.

The roll out programme was designed

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