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Service with a smile and an app

Till systems and mobile devices are now working together to personalise and enhance the purchasing experience.

Coffee specialist Harris+Hoole has launched a new mobile app that processes the whole of a customer’s order by interacting with the in shop till and the barista operating it.

Customers using the app load pre-paid cash amounts onto their app account, and then on arrival at the coffee shop they check back into the app and make their order. This order then comes up on the barista’s till

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Is mobile going to be behind all shopping experiences?

Mobile, mobile, mobile, whether it’s for commerce, browsing, personalised offers or pre-ordering, it can all be managed by a mobile technology these days.

Take Birds Eye the food brand, for example, it has stepped across to the restaurant sector recently via a pop-up eatery and it has put mobile technology at its core. As part of a social commerce project, the food brand is using mobile devices to interact with visitors about their meal. Diners at the restaurant use the mobile technology to pay

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Clarks now measure your kid’s feet with an iPad

Shoe retailer Clark is trialing an iPad based foot-measuring tool in its children’s department in store.

The complete device consists of a digi-tape and footplate that are used to measure a child’s foot; the iPad then receives the data via an app that creates a customised shoe guide.

The new technology, that replaces the older mechanical foot gauge, is said to make the foot measurement process easier and more interactive, while adding an element of fun to the task. Staff are able to take the

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Have Beacons grabbed your customers’ attention, yet?

With the rise of mobile technology, comes the re-introduction of location-based marketing aka Beacons. This topical technology, a tool that can pin point where a customer is and talk to them about relevant information, has certainly got both brands and vendors hot under the collar.

A flurry of Beacon-based ideas are now being tested, such as apps that interact with the Beacon, check-in technology used with loyalty points, or multi-brand loyalty schemes. Each has the ability to grab a customer’s

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