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ASOS ups sales using real time data

Fashion e-retailer, ASOS, is using real time pricing software to help boost its revenue. The software is supporting buying and merchandising departments by pulling in data from across the web such as competitor pricing to keep decision makers up to date with industry actions.

Maria Hollins, Retail Director at ASOS, said: “At ASOS, being first for fashion means being always competitive and having just the right assortment. We’re using Editd every day to help us make critical buying and

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EPoS is growing in garden retail

The dawn of multi-channel retailing has seen retailers from grocery to fashion, DIY to convenience pealed for an asset that will keep them top of the shops. Investing in digital technology such as screens, mobile and wifi, is high on the agenda, with a particular focus on electronic-point-of-sale (EPoS).

Many stores were quick off the mark to invest while others like the garden centre were slow to adopt the technology, and it’s these stores that set the pace for industry-wide acceptance. Today

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Does shopping as we know it have a future?

Right now we’re seeing physical retailers fighting to save their brands through the launch of online shops and showroom style stores. Yet at the same time, the online retailers are concerned that they need to tap into the traditional bricks and mortar shopping method, just in case it e-retailing isn’t the future.

Meanwhile lurking in the background and slowly taking its form is big data, which could possibly wipe out both shopping habits and turn the whole thing on its head.

Data is increasingly

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Where and when should retailers invest in technology?

E-retailing is not just about filling a store with technology or investing in online shopping websites, apps and other marketing techniques. The challenge is to understand what technology will work best for customers and how to complete a sale from order to supply as seamlessly as possible.

For example, supermarket chain Kroger has recently installed infrared cameras that detect body heat, which help determine the number of lanes to open. While Walmart has updated its app to change from an external

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Should retailers use Pinterest?

Four in every ten social media users goes on to buy an item online or in-store after sharing or making it a favourite on Twitter, Facebook or Pinterest, according to Vision Critical.

However, while Facebook, now in its tenth year, owns the majority share of social media activity, Pinterest, described as a tool for collecting and organising things you love, is gaining interest. It is now considered the most likely network to drive spontaneous purchasing and is an especially popular driver of in-store

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