Businesses that are ticking all the relevant retailing boxes these days are very aware that a social presence is necessary. As the most popular activity on the internet, social media is primed to capture the attention of and engage with any potential and current customers. In doing so it takes the retailer on a beneficial path of building a relationship which may well lead to sales all through likes on Facebook, tweets on Twitter, and pins on Pinterest.

In order to achieve social commerce retailers

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