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Is there life yet for QR codes and mobile?

QR codes and mobile devices continue to work in partnership to provide an enhanced shopping experience in store and increased customer interaction.

Department and larger scale stores are finding the technology particularly relevant for their customers as a means to direct them to the many products and brands under their one roof. Fashion label, Ralph Lauren, opted for digital technology to support its new Polo line for women at Harrods, London. Shoppers could use their smart phones to scan QR codes

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Smarter delivery of products to customers

Shopping is set to move a futuristic-step further soon with the idea of spending via your home devices fast becoming a reality.

Thanks to the arrival of the internet-of-things, which is considered a natural evolution of the multi-channel marketplace, the technology that can enable your favourite TV cooking show to talk to your fridge that will then talk to your local supermarket, is ready for action. In fact a global report by Capgemini reveals that in terms of future innovation, shoppers agree

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Technology, who wants it more?

Right now technology is sitting in the majority of retailers’ priority lists when it comes to meeting with predicted shopper expectations around store design.

In particular, retailers have got their eye on mobile point of sale, as well as queue management and ordering kiosks as a means to provide a choice of multi-channel options and in turn better service. Digital screens to support product information and shelf edge pricing are also seen to be making an impact on customers.

According to Retail

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Technology rises in US hospitality

Technology use, mobile in particular, in US restaurants is on the up. Information about a restaurant, viewing menus, reading online reviews, using rewards and special deals, and ordering takeout or delivery are the top usages; this is followed by looking up nutrition information and paying for meals.

Customers’ reasons for not using technology included a preference for dealing with people, not knowing how to use the devices, as well as not trusting the tools to work correctly.

The National Restaurant

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