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Joining up the channels

As with many consumers today, multichannel shopping is a convenient option for me. However, I am yet to be convinced that the stores are able to provide the seamless omni-channel service they are currently all shouting about.

The ability to provide a faultless transaction using more than one channel is for me the main issue. In the race to provide the high level of convenient digital service that is so in demand by consumers today, retailers aren’t stopping to join up all their channels. As a

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Disney uses wearable technology to create more magic

The Walt Disney Company has snapped up wearable technology in an effort to improve customer experience.

MagicBand wearable devices that use radio frequency identification (RFID) technology are being used to engage further with visitors around parks and resorts.

By wearing the bands visitors are automatically able to enter the Disney parks and hotel rooms, purchase food and gifts, use fast-track services and access Disney photographs via an online account.

Speaking at the Digital Strategy Innovation

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What’s on your digital agenda?

The changing shopping patterns of consumers that are increasingly going in a digital direction are seeing our core retailers and hospitality providers backing numerous technology innovations.

Digital channels are now truly in the mix and are only expected to continue to grow in popularity as they become the norm and fit seamlessly into peoples’ lives. By focussing on these convenient and flexible channels the companies that are in the know believe they can secure further growth.

Right now the

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Hiton hotels are going mobile

Hilton Worldwide has put digital technology, specifically mobile devices, top of its loyalty program agenda in order to provide enhanced customer service.

Over the past seven years it has invested more than $500-million on technology upgrades across its 4,000 properties that include 11 Hilton brands in more than 80 countries.

This year has seen Hilton’s HHonors members receive the benefits of mobile-enabled check-in and room selection whereby using their mobile devices, tablets and computers they

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Waitrose targets the ‘transumer’

Technology and convenience are yet again working together to extend a helping hand to the busy consumer.

This time it is Waitrose supermarket providing a flexible shopping service to its customers by offering fully automated, temperature-controlled, grocery Click & Collect lockers across the transport network.

Using a computer, tablet or mobile phone customers will be able to access either the store’s website or app to place orders that will go on to be stored in ambient, chilled and frozen

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