Shopping environments use technology to support retailers
Regent Street, London, is driving footfall into its local stores using the latest consumer facing technologies. Potential customers will be targeted using a combination of mobile, beacon and app based technology.
Owned by the Crown Estate, Regent Street is one of several shopping environments to use the technologies to boost interaction with local people and tourists to help them plan their visits and discover new brands.
In this case, an app will use beacon technology to send promotions and useful