Archive / Industry news

Mind the omni-channel commerce gap

Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company.

According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way.

The study, ‘Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap’, conducted by Forrester Consulting

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Shopping centre pushes Beacon marketing

Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology.

Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via blue tooth.

TagPoints, the Brighton based start-up company who developed the technology linked its Tag-Beacon to the Centre’s SmartRewards loyalty programme. Along with

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Monsoon Accessorize to provide true multi-channel shopping

Monsoon Accessorize has launched a new mobile electronic-point-of-sale system with the use of iPads. The solution aims to provide a true multi-channel environment that makes it easy to engage with customers while keeping the transactional process as simple as possible.

Store’ staff use the iPads to show customers the retailer’s extended product range, to locate stock, and to complete a sale on the spot using a wireless Chip and PIN device.

Pete Byrne, Head of IT Monsoon: “We want to ensure

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Success follows Shoe Zone’s multi-channel focus

A multi-channel focus has seen Shoe Zone, the value footwear retailer boost its sales and profits. Online ordering in store, kiosks, web exclusives and improved payment options are responsible for the rise.

Pre-tax profit increased 12.3% to £9.5m in the 53 weeks to 5 October 2013, when turnover was up 2.4% to £193.9m.

The retailer introduced online ordering to its 550 stores which is managed by the staff on behalf of the customers, and twelve stores saw kiosks installed to enable the browsing

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Retailers must react to mobile device sales

It’s do or die, for retailers yet to embrace a mobile version of their website.

The adoption of m-retail is growing so fast that one in three of all UK online sales are now made on a mobile device.

Tablets account for the majority of sales with smart phones taking more of a back seat. However, mobile devices are now delivering almost half of all website traffic, with the clothing websites reaching tipping point by receiving over half of their visits from m-devices.

Moss Bros recently saw the relevance

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