Does shopping as we know it have a future?
Right now we’re seeing physical retailers fighting to save their brands through the launch of online shops and showroom style stores. Yet at the same time, the online retailers are concerned that they need to tap into the traditional bricks and mortar shopping method, just in case it e-retailing isn’t the future.
Meanwhile lurking in the background and slowly taking its form is big data, which could possibly wipe out both shopping habits and turn the whole thing on its head.
Data is increasingly
