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Benefits of utilising Wi-Fi in store

Initially recognised as a service provided by coffee shops, airports and hotels, free Wi-Fi access for customers is now trending among retailers.

As mobile devices integrate further into every day shopping, it makes sense for the high street to stop fearing the digital era and join it instead by bringing the perks of the internet in store.  According to a consumer survey carried out by Econsultancy, 43% of UK shoppers use smartphones while on the move to compare prices and read product reviews

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What’s next for multi-channel retailing?

The customer journey is changing, and as consumers continue to explore multi-channel shopping, also known as omni-channel, retailers are working hard to predict the right, next move.

With the use of technology customers are able to browse in store and also at home or work via mobile and social media, and they can go on to make a purchase both off line (aka in store) or online.

Consumer perceptions of online retail are shifting and trust in online shopping is certainly growing. Yet 88% of the retail

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The rise of social commerce

Businesses that are ticking all the relevant retailing boxes these days are very aware that a social presence is necessary. As the most popular activity on the internet, social media is primed to capture the attention of and engage with any potential and current customers. In doing so it takes the retailer on a beneficial path of building a relationship which may well lead to sales all through likes on Facebook, tweets on Twitter, and pins on Pinterest.

In order to achieve social commerce retailers

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Top 10 uses for EPoS Kiosks

As businesses across the retail industry increasingly recognise the omni-channel approach to selling, self-service kiosks are more primed for use than ever before. With the capability to work alongside the digital, m-pos and traditional art of shopping in store, these electronic-point-of-sale tools can offer multiple functions, many of which can be combined into one kiosk.

Increased sales, queue busting, convenient service, cheaper running costs and an alternative to staff assistance are among

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Our top 5 retail apps

With retail apps being high on merchants’ agendas, it’s worth knowing which companies have made a big dent in the app market. So, before you reach out to customers with a shopping or payment app, take a look at the following companies who are leading the way for mobile based technologies to see how it’s done best.

PayPal
Seller: PayPal, an eBay Company

The Pay Pal digital wallet can be used on the go at restaurants, stores, and more. The payment app allows users to pay via their mobile phone

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