Archive / Tech talk

Have Beacons grabbed your customers’ attention, yet?

With the rise of mobile technology, comes the re-introduction of location-based marketing aka Beacons. This topical technology, a tool that can pin point where a customer is and talk to them about relevant information, has certainly got both brands and vendors hot under the collar.

A flurry of Beacon-based ideas are now being tested, such as apps that interact with the Beacon, check-in technology used with loyalty points, or multi-brand loyalty schemes. Each has the ability to grab a customer’s

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Is mobile gluing omni-channel together?

Sales by smart phone and tablet were up 138% in 2013, accounting for about 30% of total online retail sales. As a result expectations for mobile technology are high as both consumers and retailers alike adopt it as a practical shopping tool.

It plays a particularly relevant role within omni-channel retailing that engages the consumer through convenience and loyalty to achieve an enhanced shopping experience. A few technological issues are currently preventing mobile from achieving its full potential

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Customers create their own digital experience

Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves.

85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a mobile in hand, they are taking it upon themselves to deliver the digital aspects of shopping that they expect.

Almost half of those surveyed want to use their phone to get more

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Virtual and augmented reality shopping hits the high street

Virtual reality (VR), a computer-simulated 3-D environment viewed through a computer screen or wireless glasses, or augmented reality (AR), which uses technology to alter the physical environment by adding sound, images or words to enhance the real-world experience, is on the retail agenda.

Currently the technology has more of an ‘event’ style presence as managers try to see what the value is and how to exploit it, but with development it may well become part of the everyday shopping practice

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