Cancer Research UK is taking advantage of technology in order to raise funds digitally through its shop windows.

Using a new ‘contactless giving’ technology, the charity can now accept donations from the public as they pass by its stores and interactive windows. £2 can be donated to the charity just by tapping a contactless debit or credit card on the window. Once a donation is made, an interactive screen will show the supporter how their money will be used to fund the charity’s life-saving research into cancer treatment.

The contactless giving technology will be available 24 hours a day in the windows of four selected Cancer Research UK shops in Kensington, Guildford, Marylebone and Brighton from January 30 until February 13, which includes World Cancer Day on February 4.

“We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows,” said Paul Clarke from Cancer Research UK. “Cancer Research UK does not receive any government funding for our vital research so rely on the generosity of the public. The contactless giving through four of our shop windows is a new and exciting way for people to donate to our work and help us bring forward the day when all cancers are cured.”

‘’This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding,” added Neil Chapman from Clear Channel UK, the charity’s technology partner. “This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale and works brilliantly with the ‘tap donation’, enabling Cancer Research UK scientists to continue their vital research.’’