Image courtesy of M&S multimedia library – Cheshire Oaks

Marks & Spencer is to roll out next generation polytouch, self-service terminals across its high street stores in the UK. The interactive, self-service solution was delivered by Wincor Nixdorf and Pyramid Computer GmbH and is to be deployed in order to unite online and in-store shopping for Marks and Spencer’s multi-channel consumers.

Almost seven hundred polytouch kiosks in 32“ and 22“ format will offer shoppers further convenience in store by reducing queue times as well as customer service.

The concept behind the EPoS and browser kiosks is to make the in-store shopping experience at Marks & Spencer more convenient by closing the gap between online and in store shopping channels. Customers will now be able to easily select from in store and online product ranges and make payments for either at the kiosk in one smooth transactional process. The solution is expected to increase sales and interaction with the Marks & Spencer website.

Kyle McGinn, Head of M&S New Channels and Digital Labs, said: “Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice. We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”

Wincor Nixdorf reports that the Polytouch is an all-in-one multi-touch system and an ideal platform for interactive applications. The Polytouch device allows customers to browse for products held either in store or online, and is the first Polytouch screen interface in the UK to be equipped with integrated Chip and PIN to PCI DSS standards; allowing customers to safely pay for their purchases instantly. Intelligent modular design has enabled previously deployed 32” units to be field upgraded from MSR to Chip & PIN technology, whilst new 22” units are shipping with Chip & PIN as standard.

Martin Smethurst, Head of Retail at Wincor Nixdorf commented “the terminals allow the brand to offer an extended range of items, online as well as in-store, and more detailed product information at the point of sale. We are delighted that M&S chose us as they recognised the added value of dedicated quality assurance resource on the Polytouch product, and the full time Project Management we could provide. We hope all this will help M&S deliver the best retailing experience to its customers”.

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Source: http://www.wincor-nixdorf.com