Carphone Warehouse goes digital in store
Carphone Warehouse, the phone retailer, is going digital with its new look stores. The digital format will be seen across 200 of its 771 stores within the next few months. The digital design is said to create a simplified and slick customer experience through technology.
Speaking at one of the revamped stores in London’s Brent Cross, Carphone Warehouse marketing director Julian Diment told Retail Week: “This has allowed us to bring the excitement and energy of smartphones to life through a