Shopping centre pushes Beacon marketing
Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology.
Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via blue tooth.
TagPoints, the Brighton based start-up company who developed the technology linked its Tag-Beacon to the Centre’s SmartRewards loyalty programme. Along with