What’s next for multi-channel retailing?
The customer journey is changing, and as consumers continue to explore multi-channel shopping, also known as omni-channel, retailers are working hard to predict the right, next move.
With the use of technology customers are able to browse in store and also at home or work via mobile and social media, and they can go on to make a purchase both off line (aka in store) or online.
Consumer perceptions of online retail are shifting and trust in online shopping is certainly growing. Yet 88% of the retail