2014 wasn’t the year for all technologies and we believe that there are a few contenders that after having a promising start are the ones to watch for 2015.

Technologies to watch in 2015:

Beacon
This technology is working particularly well alongside mobile devices and apps as a means of promoting additional offers to consumers as well as useful information. Over the year, we saw a few techniques from generic communication to highly targeted messaging.

• Grocer Waitrose for example used beacon technology with its app for general in-store marketing, providing the store with the opportunity to talk to its customer via their mobile device, typically a smart phone, as they shopped – aiming to improve the shopping experience and customer-store relationship.
• Where as, department store House of Fraser sent highly targeted information to its customers by placing beacons in mannequins that would activate and send offers to customers’ mobiles as they walked past. The customer was told what the mannequin was wearing and could link to the store’s website to purchase the items online or follow directions to where the items were in store.
• Meanwhile London’s Regent Street took a more indirect approach by using the technology to share information on its whole shopping environment and the retailers within. Local people and tourists that shopped there. Were told news such as new products, upcoming events and same day only offers.

Interactive mirror Retailers have

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Looking back over 2014 there were a few technologies that held their place in the spotlight across the retail and hospitality sectors, proving their worth of investment.

Our oldies, but goodies of 2014 are:

Interactive table
While more of an old school technology, the interactive table is still making a name for itself as retailers and restaurateurs continue to pick up on its promising digital features and benefits.

• TakeThomson the holiday store for example that won ‘Digital store of the year’ by using interactive tables to bring holidays to life for its customers. Holiday goers could use the tables to explore the world for holiday destinations, search and find hotels and resorts, plus use ‘mood’ images to find inspirational ideas.
• Adding entertainment to the mix, restaurant chain Pizza Hut trialled interactive tables that not only allowed guests to build and order their pizza, but while they waited they could also play games.
• On a similar note, Thomas Pink the fashion retailer used interactive tables for its made-to-order shirt service that allowed customers to design their own shirts choosing the fabric, fit, collar and cuff styles, and then when not in use the screens played brand videos and linked to the retailer’s social media pages as well as providing general store information. 

QR code Its’ been a quieter year fro QR codes compared to some

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