A retailers’ guide to being prepared for m-commerce
Smartphone penetration in the UK has reached 48.4% of the population, according to the European Travel Commission’s New Media Trend Watch.
Retailers were quick to take advantage of the digital lifestyle and according to IMRG more than 50% of smart phone and tablet owners are accessing retailers’ web stores and brands via mobile phone. Argos’ mobile sales rose 114% in the four months from March to June 2013, compared with the same period last year and now mobile sales account for 15% of total