Image courtesy of press.selfridges.com

Selfridges, the unique fashion department store is launching a drive-thru click and collect service in a bid to meet with its customers’ flexible shopping expectations.

From Friday 15 November 2013, customers will be able to order online at selfridges.com and collect their goods from the new Selfridges fashion and retail drive-through. Online shoppers will be able to pick up their purchases from the London store on Oxford Street in just 3 minutes without even leaving the comfort of their cars. In line with its current free 30 minute parking facility at the London store, Selfridges is looking to maintain the convenience factor, and ensure a fast turn around from customer arrival to departure with their online purchase in hand.

The convenience facility follows on from the hugely successful launch, in April this year, of the store’s Click&Collect service. Its four stores located in London Oxford Street, Manchester Trafford, Manchester Exchange Square and Birmingham were the first to offer customers a next day collection service.

The Click&Collect service provides customers the convenience of online shopping combined with a more practical collection point at a store of their choice. Service users can shop online until 4pm and collect anytime within the store’s opening hours the very next day. If that’s not convenient enough for them, Click&Collect also allows customers to pick up the goods on a day of their choice, within the seven day period that follows their online order. Adding to the multi-channel retailing service, Selfridges will be giving customers the ability to continue shopping online while they wait for their order by offering iPads at the collection points.

The launch of Click&Collect followed the arrival of Selfridges’ transactional website in 2010, and was the first of two major expansions coming out of the website. The second sees Selfridges’s online offering go global, delivering to customers around the world.

The store recognised the opportunity for online store growth after statistics and tracking tools showed over 25% of visits to selfridges.com came from people outside the UK and that over 50% of these overseas visitors had tried to purchase goods. Customers from Europe to the Far East, and from Africa to America, including Australia and the Southern hemisphere can now all shop online. The site will also deliver to an additional 40 countries including the Middle East, the USA, Canada, South America, Australia, Hong Kong and selected countries within the Far East plus South East Asia and the rest of Europe.

Expectations for exponential sales growth are very high.

Source: press.selfridges.com