Behavioural analytics technology tells if it fraud or not
As the advances of technology within the retail space make purchasing ever easier for the consumer, they too open the door to potential fraudulent activity. With this in mind, retailers, banks and creditors will be pleased to know that there is a solution to this fear by way of machine learning analytics that can both protect and understand the shopping nature of every consumer.
Callcredit, the second largest credit reference bureau in the UK and an expert