Tag Archives: Digital shopping

Mind the omni-channel commerce gap

Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company.

According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way.

The study, ‘Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap’, conducted by Forrester Consulting

[Read more...]

Customers create their own digital experience

Where vendors are struggling to provide a digital experience in store, consumers are filling in the gaps themselves.

85% of 2,000 consumers recently surveyed by The Bio Agency could not name a high street retailer with a really good digital experience in store. As a result, with the majority of customers now shopping with a mobile in hand, they are taking it upon themselves to deliver the digital aspects of shopping that they expect.

Almost half of those surveyed want to use their phone to get more

[Read more...]

Tesco’s ‘futuristic multichannel journey’ for 2014

A digital wallet, Scan as you Shop Mobile, Clubcard check-in and Clubcard voucher prompting, are all to be a part of Tesco’s ‘futuristic multichannel journey’ for 2014.

The services will complement the retailer’s growing digital portfolio that already includes a magazine app, one-touch add-to-basket function and Click & Collect.

Robin Terrell, group multichannel director, told a group of investors yesterday: “In 2014 these futuristic multichannel journeys are going to be a reality

[Read more...]

Debenhams’ digital technology revamp

Debanhams has seen a £25m store revamp including new digital media.

Marking the department store’s 200th birthday, its flagship Oxford Street store now contains engaging visual displays that are helping to transform the customer’ shopping experience.

The new technology includes two nine screen video walls positioned at the main entrances from Vere Street and Marylebone Lane – creating an impressive visual array, which complements the high design standards across the store. On the ground floor

[Read more...]

Virtual and augmented reality shopping hits the high street

Virtual reality (VR), a computer-simulated 3-D environment viewed through a computer screen or wireless glasses, or augmented reality (AR), which uses technology to alter the physical environment by adding sound, images or words to enhance the real-world experience, is on the retail agenda.

Currently the technology has more of an ‘event’ style presence as managers try to see what the value is and how to exploit it, but with development it may well become part of the everyday shopping practice

[Read more...]

EPoS makes you money!

Save money and boost your bottom linewith fast, secure, EPoS technology for retail & hospitality

Save money and boost your bottom line
with fast, secure, EPoS technology for retail & hospitality