2013’s best and worst online retailers
The UK’s online retailers have just seen the fastest growth in sales figures for 13 years, as reported by Retail Sales Index, IMRG/Capgemini.
The apparent relationship between positive customer experience and increased loyalty, sales and recommendations is highly recognised within retail. Therefore this increase in sales also suggests an equivalent rise in the customer satisfaction levels of online shoppers.
In an analysis of customer satisfaction levels and trends for the UK’s 40 leading online