The marketing power behind digital receipts
Until recently digital receipts have been tied with online purchases for obvious practicalities, but now they are popping up across numerous retail and hospitality outlets.
The thinking behind these e-receipts is three fold: 1 – They are an eco-friendly option. 2 – They are convenient to the tech savvy customer who doesn’t want to carry lots of paper in their wallet and can benefit from a digital record of the transaction. 2 – They are even more convenient to the business owner who