Waitrose uses kiosks to capture customer feedback
UK supermarket retailer Waitrose has found kiosks to be a simple tool in capturing live customer feedback, with over 700 customer surveys coming in a week.
As a result its “Little Waitrose” convenience stores will now use interactive touch screens within customer experience kiosks to gather customer feedback.
On route to the payment tills, customers can now quickly complete a four-screen survey to rate their experience in less than 20 seconds. A integrated text analysis tool will decipher
