Investing in online is now a necessity
Retailers are becoming increasingly aware of the, need to and benefit of, developing app and mobile versions of their websites in order to reach more shoppers, more often.
IGD predicts that the online channel is set to more than double in value over the next five years. Investing in this market is therefore a necessity rather than a nice to do.
Young families and C2 shoppers are boosting online tablet grocery sales, says IGD Shopper Vista, the consumer goods research group. Whereas just over a year