Tag Archives: MPOS

Filling the gap between mobile and knowing what to do with it

Many businesses as they prepare for a mobile future currently have a courting relationship with mobile devices as they work out whether they are a good fit and crucially what to do together.

The practical in-house business benefits of mobile, for stock taking or on the spot ordering for example, are easier to recognise than the advantages that customer facing mobile apps can offer to consumers.

Now the pressure is on for companies to find the right opportunities to fill the gap. Josh Bernoff, research

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Amazon Fire – the future of shopping?

Amazon has pushed the boundaries of shopping one step further, yet again, with the launch of its first smartphone, Amazon Fire.

The device is capable of recognising thousands of actual everyday items, through visuals or printed text, that people may want to buy and presenting a purchase option via the Amazon website. Users simply scan the item and wait to be directed to it online where it will be presented on screen in 3D.

In addition Amazon Fire can scan moving visuals like movies and TV programmes

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Service with a smile and an app

Till systems and mobile devices are now working together to personalise and enhance the purchasing experience.

Coffee specialist Harris+Hoole has launched a new mobile app that processes the whole of a customer’s order by interacting with the in shop till and the barista operating it.

Customers using the app load pre-paid cash amounts onto their app account, and then on arrival at the coffee shop they check back into the app and make their order. This order then comes up on the barista’s till

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Is mobile going to be behind all shopping experiences?

Mobile, mobile, mobile, whether it’s for commerce, browsing, personalised offers or pre-ordering, it can all be managed by a mobile technology these days.

Take Birds Eye the food brand, for example, it has stepped across to the restaurant sector recently via a pop-up eatery and it has put mobile technology at its core. As part of a social commerce project, the food brand is using mobile devices to interact with visitors about their meal. Diners at the restaurant use the mobile technology to pay

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Have Beacons grabbed your customers’ attention, yet?

With the rise of mobile technology, comes the re-introduction of location-based marketing aka Beacons. This topical technology, a tool that can pin point where a customer is and talk to them about relevant information, has certainly got both brands and vendors hot under the collar.

A flurry of Beacon-based ideas are now being tested, such as apps that interact with the Beacon, check-in technology used with loyalty points, or multi-brand loyalty schemes. Each has the ability to grab a customer’s

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