Omni-channel shopping and startups, the way forward says John Lewis
A streamlined shopping process, through multi-channel technology, that delivers superior customer experience is the oath taken by retailers today.
John Lewis, one of the major players within department stores, has shared its thoughts on investing in innovative technology to provide a seamless shopping experience and to keep the UK high street moving forward.
“The fundamental challenge for us is how technology can support us being an omni-channel retailer,” said Sarah Venning, head of IT relationships
