What’s in an omni-channel offering?
As shopping evolves to meet with the digital age, brick and mortar stores and desk-top websites are being complemented and perhaps in time replaced by convenient shopping methods that suit the modern consumer. Retailers speak of an omni-channel offering and uniting services to work together in one seamless purchasing journey. John Lewis a self described omni-channel retailer, defines omni-channel as the seamless experience customers feel when they change between shopping online and in-store. “It
