Tag Archives: Retail IT

Retailers awarded for their digital innovations

Interactive digital walls, digital catalogues and e-receipts have been recognised at the Retail Week Technology Awards 2014 as brilliant technology projects in retail.

Thomson, holiday design store, won ‘Digital store of the year’ with its external mood wall that aims to get passers-by in the holiday mood and an interactive map that allows shop visitors to explore the world as they look for a holiday destination. An interactive table also guides customers on hotels and offers a ‘mood’ image

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Clarks now measure your kid’s feet with an iPad

Shoe retailer Clark is trialing an iPad based foot-measuring tool in its children’s department in store.

The complete device consists of a digi-tape and footplate that are used to measure a child’s foot; the iPad then receives the data via an app that creates a customised shoe guide.

The new technology, that replaces the older mechanical foot gauge, is said to make the foot measurement process easier and more interactive, while adding an element of fun to the task. Staff are able to take the

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Interactive changing rooms – coming soon

A connected changing room concept is to be launched by Microsoft and Accenture.

Currently live in the US, the fitting rooms which detect the products a customer tries on, are soon to hit British retailers.

Brendan Mislin, senior manager at Accenture, told Retail Week that the technology is currently being used exclusively by US department store Kohl’s, and they are keen to get started in the UK. “We’re in talks with some nice, big UK retailers. I can’t name any names yet, and I don’t have

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Mind the omni-channel commerce gap

Retailers have spoken up about the barriers that are preventing them from becoming an integrated omni-channel company.

According to new Research from Accenture and hybris, while providing a seamless shopping experience across all channels and touch points is a top priority for retailers – organisational, operational and technology challenges are getting in the way.

The study, ‘Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap’, conducted by Forrester Consulting

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Shopping centre pushes Beacon marketing

Beacon technology has arrived in shopping centres. The Swan Centre in Eastleigh on the south coast of the UK is the first shopping centre to utilise the new technology.

Retailers within the centre can now recognise customers who have come there to shop, and send targeted adverts and discounts direct to their mobile phones via blue tooth.

TagPoints, the Brighton based start-up company who developed the technology linked its Tag-Beacon to the Centre’s SmartRewards loyalty programme. Along with

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