Tesco’s ‘futuristic multichannel journey’ for 2014
A digital wallet, Scan as you Shop Mobile, Clubcard check-in and Clubcard voucher prompting, are all to be a part of Tesco’s ‘futuristic multichannel journey’ for 2014.
The services will complement the retailer’s growing digital portfolio that already includes a magazine app, one-touch add-to-basket function and Click & Collect.
Robin Terrell, group multichannel director, told a group of investors yesterday: “In 2014 these futuristic multichannel journeys are going to be a reality