Amazon trys ‘ship before you buy’ shopping method
Big data has opened the doors to predictive shopping and anticipatory shipping for Amazon that will see the company shipping customers’ packages before they even order them.
Following the growing trend of using user data to lead shopping actions, the e-commerce giant was quick to take advantage of this new technology and in doing so has filed a patent last December that uses big data to predict what customers will buy.
Amazon’s ambitious plan to send a customers packages before they have