Initially recognised as a service provided by coffee shops, airports and hotels, free Wi-Fi access for customers is now trending among retailers.

As mobile devices integrate further into every day shopping, it makes sense for the high street to stop fearing the digital era and join it instead by bringing the perks of the internet in store.  According to a consumer survey carried out by Econsultancy, 43% of UK shoppers use smartphones while on the move to compare prices and read product reviews

[Read more...]